Expériences professionnelles
Retail digital marketing and operation specialist
GENTLEPEN , Lyon - CDD
De Septembre 2024 à Mars 2025
Develop and execute digital marketing campaigns to promote stationery products and boost online and in-store sales.
Manage social media accounts (Instagram, Facebook, Pinterest, TikTok, etc.), creating engaging content such as product showcases, tutorials, and customer stories.
Conduct market research to identify new trends, customer preferences, and competitor strategies in the stationery industry.
Optimize the company’s e-commerce website for user experience (SEO, navigation, and checkout process).
Analyze website traffic, sales trends, and digital marketing performance, making data-driven improvements.
Oversee daily store operations, including cashier duties, handling transactions, and assisting customers.
Organize and restock stationery products on shelves, ensuring proper labeling, pricing, and visual appeal.
Coordinate with shipping and logistics companies to track deliveries and resolve any shipping issues.
Global project manager
Reach Global Human Resource , Shanghai shi - CDD
De Novembre 2023 à Mai 2024
Client Management: Communicating with clients to understand and collect their hiring needs;
Supplier Management: Developing global strategic partnership with international suppliers such as recruitment agencies and freelancers: negotiating and signing partnership agreements and managing supplier relations;
Candicate Managment: candidate sourcing , evaluation, interviews, onboarding;
Internal Department Management: Cross- department coordination with BD/sales team /finance team;
Payment Management: Process payment to vendor and collecting payment from clients.
Global marketing and communication specialist
ADVANCED BUSINESS EVENTS , Paris - Stage / Césure
De Avril 2023 à Août 2023
Content creation: creating innovative and professional pictures, videos, flyers, brochures and catalogues;
Social media and community management: social media strategy (highlights, topics, content, caption);
Publishing contents on Linkedin, twitter, facebook, instagram and managing followers;
Website Management : creating website using Wordpress and Elementor;
Emailing Managment : creating emailings contents to (potential) customers;
Competitor monitoring : collecting competitor news and giving feedback to company to improve marketing strategy;
Media partnership management: sourcing new marketing agency or freelancer partner and maintaining good partner relationships.
Global project management
Club Med , Huangpu qu - Stage / Césure
De Septembre 2020 à Décembre 2020
Project Coordination: Assist Project Management department in coordinating and overseeing hotel renovation and construction projects from initiation to completion.
Coordinate with internal stakeholders and external vendors to ensure project requirements are met;
Documentation and Reporting: Maintain accurate project documentation, including project plans, progress reports, meeting minutes, and correspondence.
Assist in preparing presentations and materials for project meetings and presentations;
Stakeholder Communication: Serve as a point of contact for project-related inquiries and communications from internal departments, external contractors, and other stakeholders;
Administrative Support: Provide general administrative support to the Project Department, including organizing meetings, maintaining project files, and managing correspondence
Formations complémentaires
master 2
ESC Clermont-Ferrand - Management d'entreprise
2019 à 2019
Il s'agit d'un programme d'échange entre l'ESC clermont-ferrand et l'université d'économie et de commerce international de Shanghai. Les programmes couvrent des cours tels que le marketing, la finance, la gestion stratégique, le droit, les ressources humaines et le comportement organisationnel.
Master
Université de Commerce International et d'économie de Shanghai - ANGLAIS DES AFFAIRES
2018 à 2021
Il s'agit d'un master à temps plein avec des cours couvrant les langues commerciales et anglaises telles que la négociation commerciale, l'OMC, le droit, le marketing et l'économie politique, etc.
Licence
Université Normale du Nord-est - LANGUE ANGLAISE ET ÉDUCATION
2009 à 2013
les cours comprennent la prononciation de l'anglais, l'expression orale, l'écoute, la traduction et l'interprétation et la méthodologie de l'enseignement, etc.
Parcours officiels
Langues
Chinois - Langue maternelle
Créoles et pidgins basés sur l'anglais - Courant
Français - Technique