Expériences professionnelles
Junior associate
Starcom Media Agency , Lahore
De Juillet 2018 à Juillet 2019
- Facilitated training programs helping 2 interns and 3management trainees in digital marketing.
- Managed the digital marketing campaigns for a key client Coca-Cola Pakistan. Contributions included:
• Worked with Google, Facebook, E-Commerce sites as a brand representative.
• Launched a new product by reaching 13M+ audience at an engagement rate of 15%+ through interest-based and re-
targeted marketing.
• Implemented Brand Awareness on a CSR Campaign by achieving 18M+ Reach.
• Carried out Brand Lift Studies and A/B Testing to monitor brand performance.
Intern
Nestle Pakistan , Lahore
De Juillet 2017 à Août 2017
Undertook a performance diagnostic for Logistics & Delivery, and suggested improvement levers to increase productivity by 12%.
Formations complémentaires
M2 - International Manager
IAE Université Grenoble Alpes
2020 à 2021
M1 - Strategic Management
IAE Aix-Marsieile Université
2019 à 2020
BSc - Management Sciences
LUMS
2014 à 2018
Parcours officiels
Langues
Anglais - Courant
Français - Notions
Ourdou - Langue maternelle
Hindî - Technique
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