As a data-drive professional with over 6 years of experience, I am leading consumer insights and research projects in Middle East for STARCOM MEDIAVEST (Publicis group) where I handle clients from luxury industry to e-commerce.
In this role I focus on media, digital, brand health measurement, market trends and consumer insights. Although I have done extensive Innovation & Product development research in the past, my career focus now on measurement and insights. Successes included working on major pitch for different agencies inside the group.
Previous experience includes TNS, A+A Medical Market Research and Ipsos.
Colleagues know me as a highly creative marketer who can always be trusted to come up with a new approach. But I know that the client’s business comes first, and I never try to impose my ideas on others. Instead, I spend a lot of time understanding the business and the audience before suggesting ideas.
Consumer insight & research manager mena
PUBLICIS , Dubai - CDI
De Mai 2014 à Aujourd'hui
Specialist in Luxury Industry (Fine watchmaking, fashion and jewelry - Richemont group)
Delivering fact based consumer and market insights to the marketing & media team based on primary and secondary research tools
Aligning the different sources of data and provide holistic yet impactful insights
Focus on Media Touch-point studies, Consumer Value Target, Brand Health Tracker, Product & Concept test
Developing new approaches (online community, mobile research, on time research ...)
Exploring new technologies : Eye tracking
Publishing articles and point of views relative to the market trends in Middle East
Français - Langue maternelle
Anglais - Courant